The restaurant industry can be incredibly competitive, making it difficult to catch the attention of your ideal customers. However, there are a couple of easy marketing tools you can easily implement to get people in your doors. Define Your Identity Before you dive into marketing tactics, it is important to define who...
In the dynamic world of fashion, designers are increasingly choosing the direct-to-consumer route, bypassing traditional retail channels. These 10 marketing and PR strategies will increase your brand’s awareness and flourish your sales. The Power of a Photoshoot Creating a buzz around your clothing line starts with a captivating photoshoot. Your photoshoots should...
Are you an owner or operator of a med spa, plastic surgery practice, or of cosmetic services? Then listen up, we’ve got eight of the top tips on how to positively market your business. Position the doctor(s) as the experts Highlight their education, expertise, and their achievements to build trust with your...
6 Essential Digital Marketing Strategies for Hotels and Resorts In the realm of hospitality, connecting with your audience is ideal for success. Whitney Lee, Principal of True Story PR, brings her expertise to the forefront, emphasizing the importance of a holistic digital marketing approach. As a PR professional, the goal extends...
Two Strangers Built a School In the enchanting world of podcasts, there are narratives that not only entertain but also inspire, resonating with the power of human connection and shared experiences. As our agency name suggests, let's dive into a remarkable True Story marked by serendipity and dedication, featuring the dynamic...
Our easy 5 step process for Grand Openings A Grand Opening is more than just a ribbon cutting ceremony or party, it can establish the future success of the business. Here are five essential steps to growing your business, all starting from the big opening day! Step One: Look at your Timeline Your...
What To Do When Your Facebook and Instagram Ads Aren’t Working In the growing landscape of digital marketing, Facebook and Instagram have emerged as some of the best platforms to reach your target audience and promote your brand. By having up-to-date advertising tools and extensive diverse user bases, these social media...
How to Pitch Yourself to Be on Podcasts In recent years, podcasts have become one of the most popular platforms for individuals to share their insights, expertise, and stories with larger audiences. Whether you're an aspiring influential leader, an experienced industry expert, or are simply passionate about a niche subject, appearing...
In 2013, True Story PR founder, Whitney Lee left her corporate job to work for herself. After graduating from The University of Southern Mississippi, Lee moved to Destin, Florida in 2008, and later moved to Tallahassee to complete her Master's degree at Florida State University. In her last semester, she...
If you ask businesses which social media platforms are vital to their growth, they might say platforms such as Facebook or Instagram. For years, LinkedIn has been overlooked because most people only associate it with job searching, but the platform offers so much more. A survey found that 40% of...